2020 will be remembered as the COVID-19 year.
Companies are scrambling to keep their heads above water.
The current events, political turbulence, mass protests, street violence, and the election has shaped digital trends. The U.S. economy cooled off and, as a result, stock marketers got confused. The cost of social media ads jumped, and eCommerce got a boost.
Will we return to normal? What is normal?
It is time to examine goals, execution channels, and performance closely. We must thrive.
Keep in mind that it's not all doom and gloom.
No one loses when they are punched.
Everyone loses when quitting.
From here we can only move forward.
2021 Digital Trends
We spent most of 2020 thinking about the direction we can all take in key areas.
Contents:
We will start a comprehensive review of the digital action taken in 2019 and 2020. We will also review and examine the channels to be used in 2021.
- 1. SEO
- 2 . Phone and text communication
- 3 . The chatbot
- 4 . Pay-per-click (PPC)
- 5 . Social Media posting
- 6 . Paid Social
- 7 . Video Marketing
- 8 . Email Marketing
- 9 . Conclusion
Today we will cover SEO. Phone and text communication and Chatbot
Why do we start with your SEO and website?
Because your website is your 24/7 'open house'
- Location, Location, Location can make or break a business.
- A clean, tidy, and orderly house invites guests to sit and relax
Location, Location, Location: Search Engine Optimization
The continuous evolution of Search Engine algorithms forces search engine optimization (SEO) to be adjusted. During 2019 and the entire 2020, we have tested specific strategies that deliver visible, yet unexpected, results.
Since the explosion of smartphone usage, search engines focus on delivering local results. While eCommerce attracts and offers products nationwide. Most services like brick-and-mortar businesses are local.
Therefore, SEO should be divided into:
1.Consumer behavior : Consumers travel to a brick-and-mortar location, like Affordable Dentist or Affordable Dog Daycare
- In this case, website visibility and SEO should concentrate on a10-15-mile radius of the location
2.Vendor Behavior : Vendors travel to consumers, such as Affordable Marble Polishing or Affordable Dumpster
- In this case, website visibility and SEO should cover a 30- 50-mile radius, depending on the type of business.
3. State and National eCommerce and services.
- Website visibility and SEO should cover state and national search.
We all must remember that a search engine page includes:
1 . Ads, 4 listings on the top of the page
2 . 3 listing for Google business and maps
3 . 10 organic listings (SEO)
4 . 3 bottom listings for ads
The Reason for Optimism
Jim Paulsen, Chief Investment Strategist of The Leuthold Group, argues that rising consumer confidence in the U.S. will lead to rapid growth.
What will make you eligible for one of the 10 organic spaces?
Why you?
In the last 22 months, we ran an SEO test for localizing services with great success.
ALL OF OUR CLIENTS ARE ON THE FIRST PAGE, TOP POSITIONS!
You may want to drop the idea of being on top of the search engine for a national user. Instead, concentrate on holding first-page position in your community, your area and grow from there.
See it. It visible. Send email to info@gobiggi.com
User Experience
User experience is vital. If you bring visitors to an untidy home, you will watch them run out.
Here are some questions for those of you who expect to gain customer online and particularly for those who run ad campaigns:
1 . How do you know what users do on each one of your pages?
2 . What section of the page do users spend time on?
3 . What delivers a user to click, call, chat, or fill out a contact form?
4 . Within a page, what is the user's preferred look?
Knowing where, when, and why a visitor is on your page will save you thousands of dollars.
All the SEO in the world can’t help if we do not know how to improve each section on each page.
Unfortunately, I am not aware, and cannot recommend anyone for that type of service.
Advertising costs have forced us to develop and continue improving that system. It saves us and our customers thousands of dollars each month.
UX-User experience
- 60% of mobile users have contacted a business directly using the search results (Think With Google)
- 54% get frustrated when mobile load times increase (Think With Google)
- 50% of users won't purchase from a poorly designed mobile site (Think With Google)
- 33% of mobile users will instantly go to another site if they fail to get what they were looking for (Think With Google)
- For every $1 invested in interface, you get $100 in return (Forrester)
People require speed and convenience. If they cannot find it, they run forward.
We can see more. email to info@gobiggi.com
No one knows when and why chatbots became trendy. Many say that the “Chatbot Bubble” made the bot trendy.
Some marketers predicted that popular chatbots will disappear.
They were all wrong.
Do not turn your butt on a chatbot.
66% of customers, meaning two-thirds, used chatbots in the past year. It makes total sense. We're using laptops, tablets, and we are attached to our smartphones. We prefer text overcall and paperless instead of paper. Usually, that works in our favor. When we need help, we like to have it as quickly as possible. That is a chatbot’s job. Chatbot supports customers.
As a customer, chatbots brings the answers we need instantly. For want-to-be-customers, chatbots jump-start communications.
Chatbot allows 67% of customers (Invesp)to chat with your bot,your customer support, and start building relationships.
The user input gives a lot of information on the user demographics. When controlled by the Customer support team, the chatbot text conversation:
1 . Is one way to make a sale and gain new customers
2 . Creates a demographic for ad campaigns
3 . Helps write targeted ads
58% of business owners would love to use a chatbot, but they don't know how to use them. Having a chatbot is doable and straightforward.
1 . Program your bot to jump-start the conversation
2 . Program the chatbot to deliver answers to visitors' most common questions.
3 . Once a want-to-be-customer interacts, transfer the chat from autoreply to a customer support specialist to:
- Set up a meeting
- Schedule an appointment
- Make a sale
Don't turn your butt to a chatbot
- it's doable and it is affordable.
Professional calling and answering the phone
By Valentine's Day 2013, Tesla missed sales targets and the shares dived. The company had the money for two weeks of operation. When Elon Musk found out, he brought staff from engineering, design, finance, and HR into a meeting. Musk said,
"I don't care what job you were doing.
Your new job is delivering cars.”
He ordered everyone to cold call people who had reserved a Tesla and close those sales.
- 7 years later, Elon Musk's net worth is $104.5 Billion.
Is it a call to make a straight-forward deal or simply a pleasant conversation?
Self-employed Individuals, and companies need to be strategic about how calling fits into their overall strategy. Despite the many digital and lead generation channels, old-fashioned calling has been a marketing staple for ages. Depending on the industry, calling consumers can also be the most affordable, 28% of completed calls are productive. That is why calling should not be the entire sales strategy and fastest way to sell. Most salespeople hate calling, but sales professionals acknowledge that it is the second most effective way to reach prospects, have a warm lead, and make a sale.
Calling and replying to a phone by a trained customer support specialist is the difference between making a deal or having a directionless conversation. The opening of a call is the key to success.
This pitch gets everyone listening.
"Hi this is Julie from Customer Support Company. I can offer you today a dedicated professional agent to:
1 . Call new customers
2 . Reply to incoming calls
3 . Schedule meetings, appointments, and share estimates.
4 . Reply to chatbot text conversations We'll send you a daily report and recording of the conversations for $9.75 an hour. You can try it for 40 hours, a $390 investment. Would you like to start today or at the beginning of next week?”
Every company can use a customer support company.
Why? Because:
1 . 90% do not have a professionally trained specialist who makes calls, answers customer calls, replies to a chatbot, and has time left to do business.
2 . There are so many things you can accomplish when you have a Customer Support Company agent. They can
1 . Start an email campaign
2 . Text, email, or call old customers
3 . Text, email, and close previously unclosed deals
Banks Need to Understand That The Celebration Is Over
The value of cryptocurrency is rising. Some have risen over 230% in less than a month.
Last week, PayPal adopt and, JPMorgan act!
How it is done.
1 . Insert on your website, social media ads, and PPC campaign a unique phone number. All the calls are directed to your trained professionals at the Customer Support Company with who will reply to the customer.
If the caller has specific questions, the agent will conduct a live transfer. Live transfer- He or She holds the caller on the phone while conferencing a company contact specialist who will reply to complete the closing.
2 . If a website visitor communicates with the chatbot, the agent will be replying.
3 . Add to your website a meeting and booking scheduler. Be available 24/7 with affordable support team.
Why are all the calls registered and recorded?
Why? Because:
1 . It improves the agent's customer interaction
2 . It provides you, the company with an understanding of the customer's questions and needs
3 . Follows up. Your agent will replay to what was said, and not to what he/she remembers So, what will you do in 2021?
Will you move forward or let COVID-19 contaminate your livelihood?
Contact us.